Editorial Policy

Editorial Policy

The Prime Magazine is an independent UK news magazine published by Grey Peak Media. This policy explains the standards we work to when we gather, write, edit and publish news.

Our standards

We aim to follow the Editors’ Code of Practice, which covers accuracy, privacy, harassment, children, clear distinction between comment and fact, and the public interest. We aim to report fairly and without bias, and to treat the people we write about with respect.

Accuracy and sourcing

  • We check facts before publication and aim to use reliable, current sources such as official bodies, court and parliamentary records, company filings, and direct statements.
  • We name our sources wherever we can. Where we use anonymous sources, we aim to do so only when there is a clear public interest and the information has been verified.
  • We do not knowingly present rumour or unverified claims as fact. Breaking stories may be updated as new information emerges, and we will say so.
  • We do not fabricate quotes, sources or experiences.

News, analysis and opinion

We aim to keep news reporting separate from analysis and opinion. Articles in the Opinion section, and any article marked as comment or analysis, reflect the views of their authors and not necessarily those of The Prime Magazine.

Fairness and right of reply

Where we publish serious allegations about a person or organisation, we aim to give them a fair opportunity to respond before publication.

Privacy and the public interest

We respect people’s private lives. We will only intrude where there is a genuine public interest, and we take particular care when reporting on children and on people in vulnerable situations.

Health content

Health and wellbeing coverage is for general information only and is not personal medical advice. Readers should speak to a qualified healthcare professional about individual concerns. We aim to avoid unsupported health claims.

Originality

We aim to publish original reporting. Where we rely on another outlet’s reporting, we credit and link to it. We do not copy or lightly rewrite other publishers’ work.

Advertising, sponsorship and independence

Advertisers and sponsors have no influence over our editorial decisions. Sponsored, paid-for and affiliate content is clearly labelled and kept separate from editorial. See Advertise With Us.

Use of digital and AI tools

We may use digital or artificial intelligence tools to assist with tasks such as research organisation, proofreading and formatting. Such tools do not replace editorial judgement. Editors and writers remain responsible for everything we publish, and all content is reviewed by a person before publication.

Updates and corrections

We update stories when facts change. Where we make a significant correction, we say so clearly. See our Corrections Policy. To make a formal complaint, see Complaints.

Contact the editor

Email info@greypeakmedia.com or visit our Contact Us page.

Last updated: 9 November 2026.